• Forecasting and analyzing the global impact of changes in society, technology, economy, environment, and culture on consumer lifestyles and attitudes towards Artificial Intelligence and UX.

• Developed comprehensive strategies on AI interactions, user experiences, and the emergence of Generative AI in various industries, assisting Fortune 500 companies in navigating these shifts.

• Conducted workshops and training on generative AI applications, enhancing understanding and fostering innovative thinking among a broad audience including sales teams, clients, students, and industry peers.

• Track and map the development of AI technology, through a consumer perspective. Focusing on creativity and innovation and how it will impact various industries.

Graduated top of my university with First Class Honors GPA 90.24 Thesis research: "Investigate the Impact of Generative AI on Creativity and Innovation in Organizations." The study argues that the use of generative AI in innovation management can play a crucial role in shaping the future of how organizations innovate. By using generative AI, organizations will have more time to focus on innovation and generate more prototypes to study and explore a broader range of solid ideas. This will lead to transformative change in organizations.

As the founder and innovation strategist at DearBrand, I have successfully overseen all aspects of the business, from concept development to execution. My deep understanding of design and branding, coupled with my ability to identify and implement innovative solutions, has led to an expanding client portfolio, and consistent revenue growth. By fostering a culture of collaboration, thought leadership, and strategic partnerships, I have positioned DearBrand as an industry leader and established a sustainable, scalable business model for future growth.

Key accomplishments:
• Business Diversification: Expanded DearBrand's service offerings by incorporating innovative technologies such as artificial intelligence, virtual reality, and web3 technology to deliver cutting-edge solutions.
• Developed and executed a scalable business model that allows DearBrand to expand its operations and market presence, both locally and internationally.
• Spearheaded a multidisciplinary design studio, specializing in building brand strategies and user experiences, successfully servicing over 100 clients across 13 industries within five years.
• Increased client satisfaction by 35% and annual revenue by 25% by developing and executing innovative brand design strategies using design thinking, systems thinking, and Agile methodologies.
• Enhanced the company's reputation for delivering results by consistently meeting project deadlines through exceptional time and project management skills.
• Pioneered the implementation of an internal process called "The Recipe," streamlining client project management and resulting in an 80% reduction in project turnaround times and a 30% increase in overall team efficiency.
• Improved overall project outcomes, design thinking workshops, and guiding cross-functional teams in the development of innovative solutions and strategies.
• Maintained a competitive edge in a rapidly evolving market landscape by conducting in-depth market research and analysis.
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As an Entrepreneur in Residence at TanteTobi, I was responsible for leading the strategic development and growth of the online platform that connects employees with professional and certified trainers. My role involved analyzing the business idea and validating the market to create an impactful and profitable venture. One of my key responsibilities was to develop a business plan, mission statement, and vision for the company using advanced Excel models to analyze the current business health and predict future earnings/losses over a one-year period. Additionally, I engaged closely with partners to develop and expand reporting capabilities, which helped us to better understand and track our progress. I also created and updated the company's digital presence, which helped to enhance the platform's marketing efforts through a professional website and optimized social media profiles. Overall, my experience at TanteTobi allowed me to develop and implement strategic plans, analyze business data, and effectively market the platform to potential users, equipping me with the skills and knowledge necessary to successfully lead and grow a business in the digital space.

As a UX designer and consultant at Switch LLC. in Amman, I partnered closely with senior leadership and the creative team to accumulate and disseminate best practices in visual expression. By collaborating with product managers, developers, and other stakeholders, I defined design requirements and developed effective design solutions that increased audience engagement, traffic, and conversions.

- Improved user experience by working with product managers, developers, and other stakeholders to define design requirements and develop tailored solutions.
- Developed design requirements and solutions in collaboration with product managers and developers.
- Mentored and coached junior designers to develop their skills and knowledge of design principles and practices.
- Drove brand definition, strategy, and design experience for 3 international Saudi SaaS products, delivering results tailored to client needs.

As an innovation design management student at the University of Europe, I had the opportunity to work on a project with VOLT, a Berlin-based public service and government agency that collaborates with the Berlin Administration on digitalization initiatives. Our goal was to gather input from successful European and non-European digital public service solutions in order to generate insights for the digital transformation of the Berlin Administration. To address this challenge, we proposed the creation of an Archive Generated AI system, named „ArchAi“ which would be fed with international case studies and projects. This system would allow researchers to input specific criteria and receive tailored results based on successful digital public service solutions that could be applicable to the city of Berlin. The proposed project was ahead of its time and I am excited to see how generative AI continues to evolve and shape the future of digital public service solutions. I am also curious to hear other people's thoughts on the potential of generative AI in reshaping innovation.